Farmers Auto Insurance Float – A Cut Above
Leading off the 121st yearly Tournament of Roses Parade, the Farmers auto insurance 60-foot tall marching band bugler turned heads all along Pasadena’s Colorado Boulevard. Appropriately titled “A Salute to the Bands,” our float besides fit appropriately with our sponsorship belonging to the parade bands, additionally personified the parade’s theme: “A Cut Above the Rest.”
Not only was it among the tallest parade entries, it was one belonging to the most colorful. Our giant bugler wore a bright band jacket made of complete red carnations with trim made with yellow strawflower and gold clover seed. In hand was a glimmering brass bugle accented with clover seed, flax seed, silverleaf, ground lentil and blue statice. On his feet were eye-catching floral depictions of streamers and bright red roses. And cannons shot confetti from the base with the float to begin the parade with a bang. He was accompanied by the 200-member Riverside Community College Marching Tigers (renamed the Farmers Insurance Group Band for the parade).
Hundreds of thousands of spectators lined the parade route to observe America’s favorite New Year’s Day tradition, and millions more tuned in on television. In fact, our bugler placed Farmers’ name and brand in front of virtually 40 million Americans in 16.5 million households on ABC, NBC, Univision, Travel Channel and Discovery HD. The international publicity was also unparalleled, as the parade was broadcast live in 150 countries and territories around the globe.
Without doubt the best seats within the house, right on the float itself, were given to some particular Farmers VIPs: Agent of the Year Al Candos, Orland Park, Ill., and District Manager of the Year James Hawkins, Belmont, Calif. Also onboard, Farmers’ top 2009 fundraisers for the March of Dimes: agent Jimmy Gary, Arlington, Texas; district manager Dan Siegfried, Johnston, Iowa; senior auditor Cathy Guevara, Oklahoma City, Okla., and state executive director of Arizona, the top fundraising state, Frank Soldano.
Were you aware?
Farmers’ very first Rose Parade float, a drum-beating clown, rolled down Colorado Boulevard in 1959. We also take part in the Portland, Ore., Rose Parade and the Fiesta Bowl Parade in Phoenix, Ariz.
The Tournament of Roses Rose Parade began as a modest line of flower-decorated horse-and-buggies in 1890.
The Farmers journey began in 1928, when two men who shared a dream of offering a high quality insurance product at a reasonable price opened the doors to the Farmers Automobile Inter-Insurance Exchange in Los Angeles. In the eighty years that followed, we’ve grown and adapted to meet the changing wants of US residents – but one constant has remained. We have an unwavering commitment to upholding the ideals with which we commenced by offering industry-leading products and services to the clients we’re fortunate to serve.
Today, Farmers Insurance Group of Companies may be the country’s third-largest insurance company of both private Personal Lines passenger auto insurance and home owners insurance also offers a wide range of additional insurance and financial services products. Farmers operates primarily in 41 states across the nation via the efforts of approximately 20,000 employees. Farmers distinctive and independent agents, along with Farmers employees, are responsible for servicing more than 15 million customers.
For additional than eight decades, Farmers has been assisting Americans get back wherever they belong after life’s unexpected events. Our story set about with the basic goal of insuring the vehicles of rural farmers, but as the world changed, so did we. Our co-founder John C. Tyler once said, “The measure of our worth is not what we have done for ourselves, but what we have done for others.” Farmers agents, district managers and employees make up what we call the Farmers Family, and like a family we are happy to give back to our communities.
Learn more about auto insurance, Farmers community outreach agents and our dedication to education at www.farmers.com.
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